With a 2.5% unemployment rate* among college-educated professionals, there is no better differentiator than culture.
So, if we’re all competing for the same A-Player humans…
WHY DO SO MANY
CULTURE VIDEOS SUCK?
They all look the same. Executives talking mission blah blah blah. Show me the amazing humans I want to grow with, and learn from!
Show me their HUMOR.
Show me your company’s SOUL.
Our team produces custom Culture + Recruitment videos to showcase your organization’s unique strengths, quirks, and possibilities. Below are a couple recent examples.
*2016 US Bureau of Labor + Statistics
“You Want me to Work… in Yonkers?!”
Client: ASK APPLICATIONS. (NYSE: IAC)
“…CREATIVITY + DRIVE FOR RESULTS.”
“I’ve had the privilege of working with KC for several years on Mission + Values, and our Culture Video. Each has exceeded my expectations and shown KC’s passion, creativity, professionalism and drive for results. I’m so proud of the work we accomplished and so motivated by his enthusiasm.”
-Deb Josephs. Chief People Officer, IAC Applications
Corporate Videos (don’t have to) SUCK.
I was recently asked for an interview on one of my favorite business podcasts, Strongsuit— with the rockstar of the recruiting world Jeff Hyman. In this 20 min interview I share some simple ways to up your recruitment video game, and attract the talent your business needs. Hint: it’s not by showing ping pong tables or beer kegs.
The video above was storyboarded, and produced once we had complete alignment on the central themes. None of the workers were scripted. My brave and boundary-pushing client IAC Applications, and their People Operations leadership pushed my creativity to the limit— (even requiring me to handle all voiceovers.)
But their people are the true differentiator. I was moved when we captured some of these shots. Their organic diversity story, and self-awareness in embracing their quirks are all authentically inspiring—beyond what any corporate communications team could draft as speaking points.
The gentleman at the end sums it up:
“I love my coworkers, that’s the #1 thing. I love my coworkers.”
A Gigantic, People-First Operation
Client: Famous Supply. (HQ: Akron, OH)
THANKS FOR STOPPING BY
(“KC”) is a culture and meditation advisor for companies, and personal transformation coach for individuals. “His sweet-spot is in optimizing the employee experience to drive business objectives.” -Deb Josephs (Chief People Officer, IAC Applications). KC’s Mission + Values-centric programs have been featured in Business Insider, onstage at Wisdom 2.0, and in countless conferences and podcast interviews. Kristoffer built his experience with Centro, who won the #1 Best Place to Work in Fortune Magazine, Advertising Age, and for an unprecedented four straight years by Crains’ Business Chicago. Download the free culture blueprint here, or create your meditation habit here.